HEADLINE: Inside you there are three A.I.s. Images show The Creator (a red cyborg wolf), The Thinker (a purple cyborg wolf), and The Helper (a blue cyborg wolf).

Inside You There Are Three A.I.s

How to create your three essential A.I. assistants

Alexandra Samuel
3 min readJul 2, 2024


Whether you’ve been awed or underwhelmed by A.I.s like ChatGPT, Claude and Gemini, you will find that working with a custom A.I. offers a very different experience.

In this series, I show you how to create three essential A.I.s that can help you with very different challenges. That includes building a Thinker A.I. like the one I created for my Summer of What’s Next (#SOWN), an experiment in using A.I.s for strategy development and self-coaching.

Here are the three essential custom A.I.s you’ll learn how to create.

Three side-by-side linocut images show: Images show The Creator (a red cyborg wolf), The Thinker (a purple cyborg wolf), and The Helper (a blue cyborg wolf).
  1. The Creator: An inward-facing A.I. that uses your past work to help you make content for other people.
  2. The Thinker: An inward-facing A.I. that uses your past work and inspirations to fuel your thinking and growth.
  3. The Helper: An outward-facing A.I. that makes your content and ideas available to other people.

Your custom A.I. ingredients

You don’t need coding skills to create a custom A.I. that will extend your impact and reduce your workload. Here’s what you need to focus on instead:

  1. Purpose: The purpose and value of a custom A.I. depends on whether it’s inward-facing (just for you) or outward-facing (for clients, customers, colleagues or prospects).
  2. Seeds: The knowledge files you add to a custom GPT or Claude.ai project determine how it reflects your voice or extends your thinking. You generate seed content all the time. You just need to learn how to recognize and organize it.
  3. Tools: Choosing the right platforms, apps and utilities will make it easy for you to create and share your custom A.I.s.

WATCH OUT: Stop A.I. bullshit (hallucinations) by fact-checking any A.I.-created content.

Roll up your sleeves

If you get the urge to dive in and start making your custom A.I., here’s where to start.

  1. Create a GPT: You’ll need a GPT Plus subscription, but consider splurging on a Team subscription that keeps your data out of OpenAI’s future models.
  2. Create a Claude Project: Just launched: Anthropic’s Claude now has Projects, which lets you create a custom A.I. You’ll need a Pro or Team subscription.

I have both a GPT Team subscription and a Claude Pro subscription, and I use GPTs and Claude Projects in different ways.

In my next story, I’ll share the details on how to set up your Creator A.I., including snapshots of how I’ve trained my own Creator by giving it every stage in the journey to one of my recent articles for The Wall Street Journal.

Can’t wait? Sign up for my newsletter to get the complete guide in PDF form, today.



Alexandra Samuel

Speaker on hybrid & remote work. Author, Remote Inc. Contributor to Wall Street Journal & Harvard Business Review. https://AlexandraSamuel.com/newsletter